THE PROBLEM:
During 2032, the Olympic Games are being held in Brisbane, QLD. This creates many serious problems relating directly to the city. It will become extremely over populated which can lead to many negative impacts, including an increase in crime, pollution, traffic, and air quality.
However, the rural towns that surround the city, are in turn struggling with a lack of economy and tourism in their towns. These hinterland towns offer peace and rich cultural, local experiences, that you won’t find in the city.
THE SOLUTION:
The solution to this issue is a tourism campaign in the form of a digital and physical book that highlights a curated range of hand crafted, local, strong, rural businesses. This will attract more tourists, and will therefore spread the wealth from the city, and decrease negative impacts such as traffic, and pollution.
Take a look into the range of accommodation, bars, cafes and restaurants, and recreational facilities. These towns are perfect for a day trip, or a weekend stay. This book is packed with places full of life
DIGITAL VERSION:
PROGRAMS USED:
